Working with brands that trust you with their visual communication is not only a great responsibility, but also an incredible creative pleasure. One of these projects is a collaboration with a shoe brand, for which we have implemented a series of vivid and memorable 3D videos. Basically, each of them was dedicated to an important event: the store’s relocation, the launch of a new collection, Black Friday, and a New Year’s collaboration.
The first creative was related to the relocation of the store. Instead of the usual announcement in the format of a post, we decided to tell about this event in a 3D animated video.
The main idea is to show how the store itself is «moved» using a conveyor belt to a new location.
new collection
When the brand launched a new collection, we decided to focus on details and style.
This video required special detail. Firstly, we made an accurate 3D model of the shoe, paying attention not only to the shape, but also to the materials and textures. It was necessary to convey the brilliance of the shoes.
Black Friday
Black Friday is a great opportunity for brands to attract attention.
The main idea for this video was as follows: long female legs in high-heeled boots elegantly emerge from a large package, one of the legs sways as if in anticipation.
Bossy lady x Anna pekun
The final creative of the year is special. It was dedicated to the New Year’s collaboration with the Anna Pekun clothing brand.
We have carefully designed the surroundings and the light to immerse the viewer in the festive atmosphere.
Obviously, еach video is not just a beautiful picture, but a communication tool. We tried to make each video speak to the viewer in the language of emotions, emphasize the uniqueness of the brand and catch on from the first seconds.