The Lily brand has contacted us with a request to create two short but spectacular 3D videos for their new line of lipsticks. There are two categories in the line: liquid lipstick with a matte finish and classic satin lipstick. The goal is to emphasize the texture features, give the video a wow effect, but at the same time preserve the aesthetics of the brand.
We deliberately didn’t overload the stage with objects — the focus was always on the product. Our goal was not just to show the lipstick, but to convey its character through movement, lights and textures. The brand actively uses video and its parts both in Instagram and in digital advertising. They perfectly complemented the visual style of the line, enhancing the positioning of each product.
The first video was created liquid matte lipstick.
Our goal: To convey a sense of fluidity and sensuality.
The main focus: the number of shades, the demonstration of a soft applicator.
Styleshots
The second video was created for satin lipstick.
The goal: To show a dense, saturated texture, to emphasize durability and minimalism.
Main focus: clear pattern on the product.
Styleshots
